A lot of Spanish businesses overlook this, and its absolutely throwing away a lot of potential business.
Did you ever want to purchase a product made in a foreign country, only to find the instructions that come with it are written in another language?
With the massive growth in online business internationally and selling their goods across different countries and markets, the chances are that you may have come across this issue, perhaps more than once.
Now turn the tables, and put yourself in your customers’ shoes for one moment: This is the scenario that takes place every time you communicate in English to an audience that doesn’t speak English.
When it comes to the current state of the Internet, over 55 percent of website content worldwide is written in English. That primary focus on English presents a challenge when communicating with an international audience that does not speak English as its main language.
Given the massive growth in emerging markets, this also presents an incredible opportunity.
22% of People in Spain speak English! Can they obtain your products and services easily?
Worldwide approximately 360 million people speak English as their first language. This makes English the third most popular language spoken in the world behind Mandarin and Spanish.
Spanish Products are sought after outside of Spain
A lot of Spanish companies overlook the possibility to expand their reach to the English speaking European Markets. There is normally little or no competition in these markets, which make them even more lucrative. All that is needed is an English Marketing strategy, multilingual website, and basic english speaking staff and you could open your business to a world of possibilities.
67.8% of the worlds searches in the Internet are through English
Google’s search interface is available in more than 130 languages. The company, knowing the importance of language when it comes to search relevance, offers people the ability to restrict search results to content written in their own language.
What does this mean to your online marketing strategy? Simply put, if you are not offering your online and mobile content in the language your international visitors are searching in, you will simply not be included in search results.
Customers more likely to use a business whos interface is in their native language.
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
In a Gallup survey of Internet users from the European Union, less than half of all respondents said they purchase products and services in languages other than their mother tongue. Furthermore, the study also revealed nine out of ten Internet users, when given a choice of languages, always visit a website in their own language.
Here are some interesting stats:
72.1 percent of consumers said they spend most or all of their time on websites in their own language.
56.2 percent said they are willing to pay more if the company they are dealing with is willing to give them information in their own languages.
In other words, more than half of the people in this study said they’d be willing to pay more for goods and services if the company will communicate with them in their own language.
If you want to expand your marketing reach, then get in touch with us today